Virtual Assistant Rates
Calculate exact VA rates, view geographic differences, and find out what to charge for specific services.
What you want to take home per year
Real client hours you can invoice
Software, tools, equipment, subscriptions
Upwork, Fiverr, or marketplace fees
Set aside for taxes and surprises
Day rate
$662
Weekly
$2,070
Monthly
$8,963
Annual
$107,640
This rate assumes 25 billable hours per week and keeps your income goals intact.
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📚 Complete Virtual Assistant Pricing Guide
This hub gives you quick data. For the complete 3,500-word guide including:
- Step-by-step rate calculation formula
- Hourly vs Retainer pricing strategies
- Common pricing mistakes to avoid
- Where to find high-paying clients
VA Rates by Location
Rates fluctuate heavily based on the client's local market. View local pricing data for top US cities.
Rates by Experience Level
| Level | Years | Hourly Rate |
|---|---|---|
| Beginner | 0-2 | $15-25/hr |
| Intermediate | 2-5 | $25-40/hr |
| Expert | 5-10 | $40-60/hr |
| Specialist | 10+ | $60-85/hr |
Service Type Breakdown
| Service Focus | Average Hourly Range | Typical Retainer (20h) |
|---|---|---|
| General Admin & Email | $15-25/hr | $400/mo |
| Social Media & Canva | $20-35/hr | $600/mo |
| Bookkeeping | $25-50/hr | $800/mo |
| Executive Assistance | $35-65/hr | $1,000/mo |
| Marketing Automation | $40-80/hr | $1,200/mo |
Real VA Income Profiles
Client: Marketing Agency
Role
Project Coordinator
Rate
$35/hour
Managing Asana boards, coordinating with freelance writers, and pulling weekly reporting metrics. 15 hours/week retainer.
Client: Online Course Creator
Role
Tech Implementation VA
Rate
$65/hour
Building Zapier automations, setting up ConvertKit templates, and managing Kajabi course uploads. Highly specialized.